Last updated: June 2026
This Privacy Policy explains how Economic Utilities Pvt Ltd, trading as Inayra London, collects, uses, stores and protects your personal data. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
- Our ICO Registration Number: [INSERT ONCE REGISTERED — register at ico.org.uk before going live]
1. Who We Are
Data Controller: Economic Utilities Pvt Ltd (trading as Inayra London) Registered Address:
Economic Utilities Pvt Ltd, [Registered Address], England Contact Email:
hello@inayralondon.com
2. What Personal Data We Collect
- Identity data: your name
- Contact data: email address, delivery address, telephone number
- Transaction data: details of products ordered and payments made
- Payment data: we do not store card details — processed securely by our payment provider
- Technical data: IP address, browser type, pages visited (via cookies)
- Communications data: messages you send us
- Marketing preferences: newsletter opt-in status
3. How We Collect Your Data
We collect your personal data when you:
- We collect your personal data when you:
- Create an account
- Subscribe to our newsletter
- Contact us with a query
- Leave a product review
- Browse our website (via cookies — see our Cookie Policy)
4. How and Why We Use Your Data
- To process and fulfil your order — legal basis: performance of a contract
- To send order confirmations and dispatch notifications — legal basis: contract
- To process returns and refunds — legal basis: contract / legal obligation
- To respond to your queries — legal basis: legitimate interests
- To send marketing emails (if opted in) — legal basis: consent
- To improve our website — legal basis: legitimate interests
- To comply with UK consumer, tax and data protection law — legal basis: legal obligation
5. Who We Share Your Data With
- Delivery and courier companies, to fulfil your order
- Payment processors, to handle transactions securely
- Email service providers, to send communications
- Website hosting and analytics providers
- HMRC and regulators, where required by law
We never sell your personal data to third parties.
6. International Data Transfers
Some service providers may process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as UK Government-approved Standard Contractual Clauses.
7. How Long We Keep Your Data
- Order and transaction records: 6 years (tax and legal requirements)
- Customer account data: duration of account plus 2 years
- Marketing data: until you unsubscribe or withdraw consent
- Customer service correspondence: 3 years
8. Your Rights Under UK GDPR
- Right of access: request a copy of data we hold about you
- Right to rectification: ask us to correct inaccurate data
- Right to erasure: ask us to delete your data
- Right to restrict processing: ask us to limit how we use your data
- Right to data portability: receive your data in a portable format
- Right to object: object to processing based on legitimate interests
- Right to withdraw consent: at any time, where processing is consent-based
Right to withdraw consent: at any time, where processing is consent-based
9. Complaints
If you are unhappy with how we handle your data, you may complain to the Information Commissioner's Office (ICO):
Website: www.ico.org.uk | Phone: 0303 123 1113
10. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be published on our website.
11. Contact
For any data protection queries, please contact us at hello@inayralondon.com.